Thereisnospoon asked me if I'd seen the new ads for the London Dungeon which compared their new ride to a journey on the tube. I hadn't until last night.
The text and drawing look as they were produced by Gerald Scarfe and I knew I'd be unable to get a clear shot, specially as I was surrounded by loud Italians calling me a photographer (yep my Italian's rubbish, but any fool could work out they'd spotted my less than candid snaps of the ad) so here's what it says:
"If you think that being squashed together buttock to buttock, armpit to nose, hurtling through putrid rat infested tunnels is bad, go back 300 years and get a trouser wetting, heart pumping feel of what it was really like to be punished as a traitor. We'll shove you on a boat ride to HELL. You'll be screaming to get back on The Tube."
Almost faultless copy. Top marks.
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