Mike Gilbert signed my guestbook a week or so ago pondering:
"I am perplexed by an ad in the tube (maybe because I am American). Does anyone know what the Sure ad that says "Argh!!! I've pulled" and features a pair of floral underpants means? I think Sure is a deodarant and I am not sure how it all comes together. Any insight would be greatly appreciated."

I managed to get a picture of the ad yesterday, but I emailed Mike back last week with my understanding of it. I believe it's when, as a chick, you think - brilliant I'm about to pull, but then you remember you're wearing a disgusting pair of large underpants (Renee Zellweger had a moment like that in the film Bridget Jones' Diary with Hugh Grant saying "What an enormous pair of knickers"). I think this would then bring you out in sweat and only Sure's deodarant would do. Really convoluted I know, and as I haven't heard a dicky bird back from Mike I don't think he's that impressed or convinced by my argument.
I spose I'll now get a load of unsavory characters coming to the blog through Google looking for ladies lingerie.
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