After Transport for London were doing much trumpeting in their press release, revealing their "new poster campaign to boost safety and security", I was wondering what to expect. Well, after seeing it in the flesh at Bank station yesterday, it appears that they've completely avoided any possible confusion, possible spoofing, grammatical errors and have just gone for the safe Ronseal approach.
Branding campaign - One London
But when London wants to really "kick ass" and do some brilliant branding and show the world how top London is (Whatever you want to say about London and Londoners, we are, if nothing else, excellent at our own PR. How else could the East End of London, of all places, host the Olympic games?) - so look no further than the One London campaign. You will soon not be able to move without seeing these ads virtually everywhere in London at the moment:
You'll also find helpful advice on Ken Livingstone's website of how to promote the campaign even further yourself.
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