Not sure if some advertsing copywriters are getting lazy or if they just saw the VSO ad about how your day was going on the tube and thought - "Fab idea, let's use it again for the lottery". Whatever it worked for me, although I'd already bought a lottery ticket but it was news to me that I could buy lottery numbers by text.
And if you're wondering what VSO ad I was referring to, remember this one
I know it's different but it has that same idea about it of everything going surprisingly well with your journey or day.
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