Says the byline on this ad campaign you've probably seen on the Tube at the moment.
Although it should say "Just change your ringtone to Mozart and it will scare off the thieves" if the Tube really want to continue their classical music crime crack down (see 13th Jan entry below).
My mobile is so old that no one in their right mind would want to steal it, although I was slightly aware than when I was taking the picture above, I was using and advertising to all and sundry my whizzy new Samsung digital camera. But why are those ads limited to mobile phones? Perhaps there should be a whole set of ads saying "Don't advertise your IPod to thieves", "Don't advertise your camera to thieves", "Don't advertise your bag to thieves" - in fact "Don't get on the Tube with anything of any value"
I much prefer the spoof ads that appeared a while back which might make people more aware of their Tube mobile phone usage.

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